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Hapipod creates inspired homeshare unlocking a world of lifestyle benefits and affordable accommodation. Unique in its approach, Hapipod.com is an innovative matching platform offering easy, automated access to a practical exchange of help for lower rent. By using clever search terms, users are enabled to find like-minded homesharers with similar backgrounds, personality traits and interests.
18.6 million people in the UK have a spare room and since the pandemic, 3.7 million UK adults are classified as lonely. Meanwhile, 3.4m 20-34 year olds cannot afford market rents and face a deepening housing crisis. Hapipod was initially conceived to help tackle these issues by matching independent older homeowners with spare rooms wanting a little more company or help, with younger lodgers wanting to offer that in return for substantially reduced rents. Since its launch, Hapipod’s reach has extended beyond its initial target audience with lodgers registering on the site ranging in age from 18-71. In addition, Hapipod has seen homeowner needs for practical help ranging from families wanting childcare to lone homeowners wanting help with such things as IT or shopping.
Hapipod’s marketing focus has thus shifted from intergenerational homeshare to the innovative nature of the rental agreement – exchanging time or practical help for lower rents, which encompasses both intergenerational and same-age homeshares.
As a self-funded initiative by Hapipod founder Andrea Frankenthal, the main challenge in getting the project off the ground was to find an organisation that was happy to work collaboratively on it.
Starting from scratch with a blank canvas posed exciting development opportunities and tested boundaries when defining the scope.
Greystone came highly recommended and after pitching the business idea to their directors, the Hapipod concept was a hit and a commercial collaboration agreement was finalised. Hapipod came with ideas on functionality and look and feel – something akin to a dating or Au Pair site – and the project scope was defined and user journey mapped. A Minimun Viable Product (MVP) was outlined and development began.
“Greystone’s approach to the project was a breath of fresh air. They embraced my ideas, were very adaptable, and offered much needed expertise when it came to user experience and functionality”.
Andrea Frankenthal, Hapipod Founder.
Working in complete collaboration, Greystone displayed flexibility and willingness to bring the Hapipod concept to life. Designed in-house at Greystone, the Hapipod platform is built in ASP.Net MVC with the Bootstrap 4 framework. Greystone integrated ID verification check by Yoti and Stripe as the payment system. In addition a sophisticated and powerful in-built dashboard was developed allowing easy analysis of customer profiles, behaviours and value. Hapipod is hosted by Greystone using Amazon Web Services (AWS).
Launched in June 2021, Hapipod is going from strength to strength building a reliable database of lodgers and homeowners providing an alternative form of room rental and addressing a real problem for two groups of society. The success of the project is a testament to Greystone’s skills and expertise in building rich functionality and a seemless user journey.
Working with Greystone, Hapipod has unlocked a convenient, affordable pathway to enhance many peoples’ home lives.
Meeting Greystone was an absolute game-changer for the Hapipod initiative. Without their commitment to the project, Hapipod would have remained a concept and would never have been brought to life.